Social Media Manager, Merenda Kitchen, Toronto, ON (July 2015 – September 2015)
This was a freelance opportunity working with Chef Daniel Janetos on the grand opening and online brand development of the newly opened Merenda Kitchen in Liberty Village, downtown Toronto, Ontario.

My role was to develop social media messaging supporting the grand opening and brand of Merenda Kitchen, drive social media growth and engagement of Merenda Kitchen, primarily but not limited to Facebook and Instagram and execute cross-promotional opportunities with brand partners.

Social Media Consultant/Online Community Manager for sports-related niche product (November 2013-January 2014)
This was a freelance opportunity working with a brand of kinesiology tape designed for athletes of all sports and fitness levels. My role was to develop social media messaging, drive social media growth and engagement on Facebook, Pinterest and Instagram, monitor community interactions, co-ordinate online contests and promotions, and write online content.

Full Time

Marketing Communications Writer/Social Media Manager, CDSPI, Toronto, ON (October 2014 – Present)

Research, write and edit content for company website, blog, editorial, advertising, and social media that focuses on the Canadian dental community

Grow and manage social media presence of CDSPI by curating and creating content that focuses on insurance, investment, financial, practice management, and lifestyle topics relevant to dental students and dentists. See CDSPI Facebook, LinkedIn, YouTube, Twitter, and NEXT.

Collaborate with graphic design team to produce visually compelling stories for online (student_brochure)

Develop and execute social media initiatives and engagement strategies, which in addition to management of social media channels, include Facebook contests and community building

Actively contribute to strategic brainstorming, campaign development, creative brief development and creative execution


Internal Communications Officer (Contract) Manulife Financial, Waterloo, ON (January 2014 – June 2014)

Writing stories and informational messages posted in the news sections of the Manulife Intranet, MFCentral

Editing and proofreading content submitted by clients for MFCentral or other platforms
Writing the content of emails to employees about company initiatives

Drafting communications for leaders on a variety of platforms
Creating blog posts on internal social media such as MFConnect

Writing video scripts and other multimedia content
Writing other informational content at the request of the Director, Writing Centre

Accountable for ensuring written content is properly posted to online channels
Posting content written by the Communicator to MFCentral, with appropriate illustration, or to internal social media such as MFConnect

Posting content written by others to MFCentral, with appropriate illustration, at the request of the Director, Writing Centre
Ensuring content is translated for regions requiring it, and posted, published or disseminated at the same time as the English version

Accountable for carrying out a variety of support tasks for designated Communications Partners

These include:
Help in conceiving and writing communications plans
Organizing town halls
Initial consultation on design and strategy for web pages/sections of MFCentral Initial liaison with Marketing Services and Creative Services on production and design

Marketing Communications Specialist (Contract) Wholesale Investor Inc. Sydney, Australia, 2012 – 2012

Developed and implemented a communications plan from ground zero to increase investor interest and engagement with clients’ businesses

Independently co-ordinated, managed and executed client events in partnership with PriceWaterhouseCoopers (PwC)

Researched, wrote and edited articles, press releases, newsletters and company web copy
Managed an editorial calendar and provided direction to freelance writer

Public Relations Account Coordinator, Faye Clack Communications Inc., 2010 – 2011, Mississauga, Ontario

Coordinated and executed a client campaign which garnered national media coverage in Canadian newspapers and magazine
(Total audience impressions for Rice, Rice, Baby! campaign: 1,000,000+)

Researched, wrote and edited press releases, fact sheets, bios and web copy
Fostered strong media relations on behalf of client to secure national media coverage

Public Relations Specialist (Contract), Christie Digital Systems Canada, Inc. 2008 – 2009, Kitchener, Ontario

Authored all communications materials for Christie Canada, including press releases and news announcements, president speeches, FAQs, fact sheets, bios, white papers, case studies and product micro-sites

Managed all communication materials for Christie Asia Pacific, setting standards for grammar, style, consistency and relevancy

Fostered strong media relations to secure national media coverage for company

Coordinated and executed corporate events attended by government officials

Broadcast News Writer, CBC 2007-2008, Toronto, Ontario

Researched, wrote and edited news stories on tight deadlines for iconic television anchor Heather Hiscox on CBC News: Morning

Published articles
Articles not hyperlinked can be shared via email

A Financially Smart Plan for Living and Working Abroad; Suhaag Magazine; February 2013

Lentil As Anything: An Ethical Eatery where you “Pay as You Feel”; Suhaag Magazine; February 2013

A Guide for the Online Dating Newbie; Suhaag Magazine; February 2012

True Colours: The Vasanti Cosmetics Story;; October 200

Armin Van Buuren: Imagine;; May 2008

Track-by-Track Review: Madonna’s Hard Candy;; April 2008

Cultural Unity through National Sport;; March 2008